The initiative aims to further develop cultural co-operation between the UK and China with a view to improving overall relations, including diplomatic and trade ties, between the two countries.

The programme seeks to position the UK as a uniquely valued cultural partner of China. It will support cultural organisations in both countries to build understanding of and links with partner organisations, leading to increased exchange of cultural product between China and the United Kingdom.

This will be achieved through information provision, networking opportunities, assistance with brokering relationships, promotional support and professional development opportunities.

Coinciding with the Shanghai International Arts Festival, a group of UK classical music managers from the International Artist Managers’ Association (IAMA) visit key music venues and meet with Chinese counterparts in Shanghai and Beijing.

A group of independent festival organisers from China take part in the British Arts Festivals Association’s conference in Liverpool to exchange ideas with UK counterparts on programming, audiences, fundraising and co-commissioning.